inscribed dongguan

Unlike Shenzhen, which has managed to disassociate itself from its rural past, Dongguan continues to be considered a market town, population and exports, notwithstanding — provincial in all condescending senses of the word. Unfortunately for folks in Dongguan, urbanizing strategies to overcome the stigma of cultural boorishness are often the problem. The Lamwa (联华国际) development, 星河传说 (Milky Way Legend), for example, is located in Dongcheng District, Dongguan Municipality’s aspiring middle class district, where English inscriptions, including a Cambridge education kindergarten are all part of local efforts to rebrand the city. It feels, however, like 1990s Shenzhen, before millennial skyscrapers and creative industries replaced industrial parks, creating Shenzhen urbanity and the concomitant nostalgia for urban villages. Impressions of Milky Way Legend’s high culture pretensions, below:

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