I have been used to thinking of the Cultural Revolution as the immediate backdrop to the ideological transformations initiated by the establishment of Shenzhen. However, as I was reacquainting myself with the cultural geography of Huaqiangbei I came across the Zhenhua Industries sign on Zhenxing Road. The logo is a throwback to Third Front industrialization, when futurist aesthetics still informed nationalist dreams. But what actually caught my eye was Jiang Zenmin’s calligraphy; by providing the calligraphy (题词) for this enterprise, the former General Secretary showed explicit support for the manufacturing company. After all, the most famous example of Jiang Zemin’s calligraphy in Shenzhen was written for Window of the World in 1994, as part of Overseas Chinese Town’s transition to leisure and tourism. So I was curious: when and how did he actively support Zhen Hua specifically and the construction of the Shangbu Industrial Zone more generally?