OCT Bay: Give Happiness a Coast?!

Visited OCT Bay (欢乐海岸) this afternoon. OCT Bay is the third Shenzhen development of “The New OCT‘” to expand and develop their brand throughout China. The first effort was OCT (now OCT Loft) and the second was OCT East. OCT Bay’s advertising slogans suggest the state-owned enterprise’s ambitions to provide fantasy shopping experiences, for example: Elegant Christmas, Fashionable New Year’s (风雅圣诞,时尚新年). However, their motto, Give Happiness a Coast (给欢乐一个海岸) is beyond ironic. Water light shows, an artificial lake, and boat rides on the winding river, notwithstanding, the entire complex is built on reclaimed land from Shenzhen Bay. In fact, the former coastline (at least a km inland) used to be edged with mangrove trees and, further into the bay (in the middle of the complex), oyster cultivation. Impressions, below:

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