of dreams and consumption…

another couplet from real estate advertising, this one noted because it suggests the poetic contours of consumption: 梦想的产品,现实的冲动 (a dreamy product, a practical impulse) as if impulse buying were about satisfying dreams, rather than putting ourselves in debt. after all, the cheapest 30 sq meter condo started at 380,000 rmb, well over the minimum wage. what’s more this relatively cheap development is located in dongguan, a long ride from downtown shenzhen. so to buy into the dream one needs an upper management salary and a car. sigh.

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