branding shenzhen fashion

The Shenzhen Clothing Association held it’s its 12th trade fair at the Convention and Exhibition Center. Exhibitions ranged from themed installations in the main showroom to high end spreads in other showrooms. The annual trade fair is part of the Municipality’s ongoing efforts to brand itself as a center for Chinese fashion and indeed, many of China’s top fashion brands are Shenzhen firms. Impressions below, and yes, when the sun shines the exhibition center sparkles impressively.

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