Guangdong Party Secretary, Wang Yang has been busy shoring up his position as a reliable, upstanding, and neo-liberal party member.

Since February this year, all of Guangdong has been engaged in “three attacks and two establishments (三打两建)”, a movement that has its own, quite extensive website. The three targets of attack are “illegal monopolization of the market through violence (欺行霸市)”, “manufacturing and selling fake goods (制假售假)”, and “commercial bribery (商业贿赂)”. The two principals to be established are “a system of social trust (社会信用体系)” and “a system of market oversight (市场监管体系)”.

It seems on first glance a call to rationalize highly local systems of production, consumption, and regulation because I have usually seen movement banners in urban villages, rather than in malls, making villagers the target of Guangdong’s current ideological movement. For example, “illegal monopolization of the market through violence” and “commercial bribery” seem to be descriptions of how markets and shops are actually run (with their reputed mafia ties) in villages. Likewise, “manufacturing and selling fake goods” also seems to be located in villages, with low-level investors setting up shanzhai factories in older, under the radar of municipal oversight spaces and then distributing these goods through local outlets. In contrast, the double aim to establish systems of trust and market regulation point to the government’s determination to bring all production, distribution, and consumption under a system of generalized oversight.

Currently, Shenzhen’s villages have all been incorporated into the municipal apparatus and villagers given citizen status. However, to the extent that industrialization in the Pearl River Delta has created rich villages that cultivate loyalty to the collective (or extended family) rather than to the state (as an abstract system), the next step in rural urbanization has become transforming villagers into citizens. Currently, one of the defining characteristics of a citizen in contrast to a villager is that “citizens” position themselves with respect to national laws (shared with strangers), while “villagers” position themselves with respect to traditional values (shared with familiars and intimates).

Point du jour, an important task of Chinese governance has become shifting how the state interpellates rural residents, hailing them as individualized “citizens”, rather than as collectivized “farmers” even when and despite the fact that many villages (such as Xiasha) are investing in symbols of collective identity, and the “urban village” has become a stereotype of Shenzhen cultural identity.